Jordan Wiggins

He/ Him/ His

Corporate & Teaching courses in:

Rhetoric, Writing, & Technical Communications

Analysis of Social Media 1

Purpose:

This activity will help you practice identifying and evaluating how rhetorical appeals—ethos, pathos, and logos—function in digital media. By focusing on a TikTok video and its creator’s page, you’ll consider how credibility, emotional connection, and logic work together to influence audiences.

  1. Watch the TikTok video provided carefully at least twice.
  2. The first time, just observe and absorb.
  3. The second time, take notes on specific details: tone of voice, visuals, text on screen, music, and message.
  4. Explore the creator’s social media page.
  5. Look for patterns across their content: Do they focus on comedy, activism, education, lifestyle, trends, etc.?
  6. Notice how they present themselves (bio, profile picture, hashtags, captions, consistency).
  7. Analyze the video using rhetorical appeals:

Ethos (Credibility) :

  1. How does the creator build trust or establish expertise?
  2. Do they seem knowledgeable, authentic, or relatable? Give specific examples.

Pathos (Emotion):

  1. What emotions does the video try to spark?
  2. How do visuals, music, or tone contribute to this? The video may not have all of these. Only discuss what is happening in the video.

Logos (Logic):

  1. What claims or arguments are being made?
  2. Do they use facts, statistics, cause-and-effect reasoning, or examples?

Write a short response 100 words

  1. Begin with a brief description of the video and creator’s page.
  2. Organize your analysis by ethos, pathos, and logos.
  3. Use specific evidence (quotes, visuals, or descriptions) to support your evaluation.)
  4. Include 2 of the models/theories we’ve discussed in class.
  5. Do not be vague in your responses. Provide specific details from the video on what is happening.

Submission Requirements:

  • Typed, double-spaced, Times New Roman 12 pt. font.
  • 100 words
  • Write in paragraph form.
Instagram to video:

https://www.instagram.com/reel/DMyaxAOPAY3/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

or

TikTok link to video: https://www.tiktok.com/@drjessicaknurick/video/7533348680863190303?is_from_webapp=1&sender_device=pc&web_id=7535192003614377485

B4ASM1